News & Analysis on Cosmetics Innovation
The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...
Shiseido’s nine-month profits and sale “reached all-time highs” with help from China and travel retail sales, and despite natural disasters and supply shortages in its home country.
Cargill Beauty introduces its Beauty System 1.0 at in-cosmetics Asia in Bangkok, in response to the growing consumer demand for simple, natural, sustainable and ethical beauty products in the region.
The specialty chemical maker is looking to the marine environment and biotechnology as a sustainable alternative to conventional personal care ingredient manufacturing. And having acquired Prince Edward Island – based Nautilus Biosciences at the start of...
Consumers consistently demand more from their skin care and cosmetics products. In this dedicated feature, we ask whether multifunctionality still important, and what’s new?
Special Edition Newsletter – Active Beauty
Cross-industry lifestyle brands focus on the full spectrum of their consumers' world. Cosmetics and personal care brands are getting in on the lifestyle trend too by including products for beauty, wellness, fitness, stress, and more in their product...
Beauty brands are increasingly positioning themselves to align with consumers’ growing interest in physical exercise by creating products designed for an active lifestyle.
Special Edition Newsletter - Active Beauty
Active Beauty initially meant colour cosmetics you could wear in conditions where it would stay on the face, even when sweating. Now it has evolved in new directions, encompassing brands targeting sporty make-up wearers and safer natural brands.