Archives for December 17, 2018

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AR and AI technology is changing beauty consumer behavior worldwide

Editor’s Spotlight

AR and AI technology is changing beauty consumer behavior worldwide

By Deanna Utroske

Color cosmetics brands of every size are leveraging app or site-based augmented reality and artificial intelligence to create consumer touch points where product discovery, data collection, marketing, and retail transactions exist simultaneously. Here...

Avon is launching a K Beauty collection

Avon is launching a K Beauty collection

By Deanna Utroske

In partnership with the Korea-based beauty platform management company Bonne, Avon has developed a K Beauty product line. It’s an example of the direct sales beauty maker’s strategic decision to work with more industry partners and cater to regional...