Archives for August 21, 2019

From The Editor's Desk

Has the cosmetics industry hit an innovation rut?

One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.

Major scalp: Singapore association to showcase the next big trend in ‘haircare’ revolution

Scalp care is set to be the next big trend in the ‘haircare revolution’, according to the Society of Cosmetic Scientists Singapore (SCSS), which will showcase new developments in this area to drive product innovation.

Game of trust: Why authenticity and transparency are crucial in influencer beauty marketing

Beauty brands and marketers need to “smarten up” their social media strategy as beauty consumers increasingly demand authentic and transparent content from influencer marketing.

Playing with colour: Singaporean beauty start-up launches DIY lipstick system

Singapore-based beauty start-up, GoPlay, has unveiled a DIY lipstick ‘printer’ as a solution to some of the pain points beauty consumers face on a daily basis.