News & Analysis on Cosmetics Innovation
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Lush has opened its second-largest European store in Munich, along with two concept stores – a ‘fresh’ cosmetics outlet in Paris and a ‘perfume library’ in Florence – showcasing a clear nod to bricks and mortar in the region.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.