SEA retailers must ‘up the ante’ to draw Gen Z beauty consumers into brick-and-mortar
Retailers in South East Asia need to add more flourish to shopping spaces in order to attract digital-focused Generation Z consumers.
News & Analysis on Cosmetics Innovation
Retailers in South East Asia need to add more flourish to shopping spaces in order to attract digital-focused Generation Z consumers.
Beauty products considered safe, trustworthy and comforting will see a sharp rise in demand in the aftermath of the novel coronavirus (COVID-19), with one firm also believing that colour cosmetics could dip, while hygiene and skin care will drive forward.