News & Analysis on Cosmetics Innovation
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
South Korean firm Yuhan-Kimberly is seeking to expand its anti-fine dust cosmetic range Red to Rad in key Asian markets including China, Vietnam and Thailand.