Archives for July 13, 2020

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Soap star: CHLITINA uses popular Chinese TV series as platform to boost brand amid COVID-19

13-Jul-2020

By Amanda Lim

Taiwan-based beauty salon franchise CHLITINA has turned to a popular Chinese soap opera series to keep brand top of mind amid the novel coronavirus (COVID-19) outbreak.

‘Lead with education’: Dermalogica ready to welcome consumers back to salons with new safety protocols

13-Jul-2020

By Amanda Lim

Professional beauty brand Dermalogica has leveraged on its past experiences to develop new safety measures for safe re-opening of salons in South East Asia and Hong Kong.