Archives for July 29, 2020

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Digital push: Sa Sa International strengthens online efforts to brace against tough market conditions

29-Jul-2020

By Amanda Lim

Hong Kong-based cosmetics retailer Sa Sa International is placing more attention on its online channels in order to help the company reduce cost and make up for it battered brick-and-mortar outlets.

Star power: South Korean start-up taps top influencers to create hit beauty products

29-Jul-2020

By Amanda Lim

South Korean start-up Ice Creative is banking on its extensive network of Korea’s hottest influencers to create hit beauty products that resonate with consumers.

Going live in Japan: Shiseido and Isetan Mitsukoshi ride contactless shopping wave with live streaming launch

29-Jul-2020

By Amanda Lim

Japanese cosmetics giant Shiseido Company has partnered with Isetan Mitsukoshi Group to conduct live commerce sessions locally for the first time for its flagship brand, SHISEIDO.