Archives for July 31, 2020

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Special Edition: Fragrance Trends

‘Fresh scents’ top choice in Europe – just add escapism, says Mintel

31-Jul-2020

By Kacey Culliney

Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.

Special Edition: Fragrance Trends

The Alchemist Atelier on its cocktail-inspired perfume blender: ‘People are getting tired of standard solutions’

31-Jul-2020

By Kacey Culliney

Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.