News & Analysis on Cosmetics Innovation
The founder of direct-to-consumer (D2C) hair care startup Chāmpo says it’s an exciting time to innovate in a category that has traditionally lacked creativity, as consumers seek out high performance, modern and visually aesthetic brands.
Newly launched Australian skin care brand Life of Skin is tapping into healthy beauty and sustainability trends that have accelerated during the novel coronavirus pandemic.
Skin care brand Olay has partnered with Shopee for a new digital campaign targeted at the millennial consumer demographic as part of its strategic e-commerce growth plans for South East Asia.
Singapore-based firm Klaypeau has recently launched an e-commerce platform dedicated to the sale of sheet masks to tap into the increasing demand for the popular skin care product.