Advent to buy Shiseido’s bareMinerals, BUXOM and Laura Mercier brands
Global private equity firm Advent International is set to acquire three top Shiseido America cosmetics brands: bareMinerals, BUXOM and Laura Mercier.
Archives for August 31, 2021
‘Seamless link’: K-beauty platform PowderRoom tapping into e-commerce and product co-creation
South Korean beauty content platform PowderRoom is expanding its business into e-commerce and product co-creation to tap into the digital opportunities generated by the COVID-19 pandemic.
GALLERY: L’Oréal, Shiseido and COSMAX feature in our monthly top 10 round-up
Our recap of the most-read cosmetics stories of August, featuring L’Oréal, Shiseido, COSMAX and more feature in our monthly top 10 round-up.
Shiseido shedding assets: Why focus on high-end skin care will strengthen company’s long-term position – Experts
Japanese beauty group Shiseido’s decision to sell off three more brands in bid to focus on high-end skin care as its core category is a ‘no-brainer’, with beauty experts saying it is a smart decision to strengthen the company’s position in uncertain times.