Q&A
Axiology founder on focusing on hero SCUs to become plastic-free
Vegan beauty brand Axiology recently pared down their listings in order to become plastic-free and is now doubling its Ulta in-store footprint.
Archives for June 1, 2022
Mummy skin care brand Glow banking on post-COVID offline opportunities to raise brand awareness
A Singapore skin care brand targeted at mothers is counting on events, pop-ups, and offline retail opportunities to increase its brand awareness after being hampered by the COVID-19 pandemic.
Kosé pushing forward with Decorté expansion in ‘worrisome’ China market
Japanese cosmetics company Kosé Corporation is pushing ahead with the expansion of its ‘high-prestige’ brand Decorté in China despite tough market conditions.
Carving a niche: Microbiome beauty brand Sage & Ylang shifts strategy to target niche beauty market
Microbiome beauty brand Sage & Ylang is aiming to carve a name for itself in the niche beauty market, beginning with a partnership with the COMO Group to develop an exclusive facial treatment for one of its wellness centres.