Archives for July 25, 2022

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

Embracing ageing: Positive approach key to ease pressure on consumers to look youthful – Expert

Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.

Tressed to impress: Semi-permanent hair dyes the next big thing to hit APAC mainstream market

Semi-permanent hair dyes that can be applied as a shampoo and conditioner are set to be one of the biggest hits in the Asia Pacific beauty market, as evidenced by success in South Korea.