IN-DEPTH ON KANTAR'S 2022 BRAND FOOTPRINT
Top beauty and personal care brands 2022? Colgate, Lifebuoy, Dove and Sunsilk ‘most chosen’
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.