News & Analysis on Cosmetics Innovation
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
New Zealand circular beauty brand Emma Lewisham is tapping the benefits of gardenia to optimise skin physiology for cellular regeneration overnight.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.