News & Analysis on Cosmetics Innovation
A new Australian study involving over 6,000 subjects says propylene glycol has an “infrequent” contact sensitisation rate of 0.31%, despite it being commonly noted as an allergen.
Luxury skincare brand Elemis is targeting consumers via micro-influencers, as it aims to raise brand awareness among new audiences using TikTok and Instagram.
Chinese cosmetics company Yatsen Holdings expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market.
Shiseido is set to move away from ‘extreme’ promotions during China’s mega shopping festivals as it works towards sustainable and profitable growth.