Archives - June 27, 2023 - CosmeticsDesign-Asia.com

‘Convenient beauty’: South Korean delivery app on its Vietnam’s cosmetics venture to diversify offerings

27-Jun-2023

By Si Ying Thian

South Korean delivery app Baemin has taken a leap into the Vietnamese beauty market by launching a skin care and makeup brand, and is capitalising on K-beauty trends to customise products for the needs of local consumers.

Novelty factor: Desire for niche beauty brands high among travellers seeking differentiation

27-Jun-2023

By Amanda Lim

The demand for smaller and niche beauty brands is rising in travel retail, where luxury and Gen Z consumers have a heightened appetite for discovery and novelty.

‘Magic of Tmall’ not what it used to be: Coty’s Lancaster finds route to success in China with Douyin livestreaming

27-Jun-2023

By Amanda Lim

Coty-owned Lancaster is capitalising on the immense popularity of Douyin and livestreaming, bypassing e-commerce major Tmall.