4 ways emerging brands can resonate with Gen Z consumers
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
News & Analysis on Cosmetics Innovation
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
The Shanghai Municipal Medical Products Administration is aiming to bolster the standardisation of on-site personalised cosmetics services through an updated set of “trial provisions” that will be effective for two years, starting this month.
L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.
Chinese researchers say that oral probiotics is a better option than topical probiotics in treating inflammatory skin conditions, as it mediates the intestinal microbiota that in turns help regulate skin health.