News & Analysis on Cosmetics Innovation
Carole Gherardi, Market Segment Lead for Personal Care at IFF, and Maider Gutierrez, Global Health Category Leader at IFF, reveal more about the evolution of this market and new opportunities for brands.
Advances in our understanding of the skin microbiome and the gut-skin axis are opening up “a lot of possibilities in a market that can sometimes feel saturated”, says Marie Drago, founder of Gallinée.
Japanese retail firm istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores.
Further investigation into skin microbes that have shown therapeutic effects on conditions such as atopic dermatitis is key to the development of new treatment methods such as bacteriotherapy and probiotic applications, say Japanese researchers.