News & Analysis on Cosmetics Innovation
The rivalries between China’s stalwart and emerging e-commerce players are set to make the upcoming Singles’ Day intensely competitive in the world’s second-biggest beauty market.
Singapore brand Lynk Fragrances has recently made several expansion moves, including renaming and rebranding, diversifying its product line-up to include body and hair care, and opening its first retail store.
Chinese retail brand MINISO has identified fragrances as one of categories that will be pivotal to its global ambitions, with the firm reporting buoyant demand in Indonesia.