News & Analysis on Cosmetics Innovation
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
We round up our most-read stories on the top beauty brands, featuring news updates from philosophy, LG Household and Health Care, L’Oréal, and more.
Several Korean indie beauty brands recently announced their overseas expansion activities, with collaboration with distributors and entry into new high-potential markets being their key strategies.
Social media platform TikTok’s dynamic landscape is helping beauty brands discover and capitalise on microtrends while connecting with niche audiences on a global level, says one beauty manufacturer.