Archives for August 9, 2024

← 2024

Prime Day 2024: 649% ad spend surge & TikTok’s impact on Amazon beauty trends

09-Aug-2024

By Cassandra Stern

During Prime Day 2024, Amazon's Beauty & Personal Care category saw a dramatic increase in ad spent and sales revenue, driven by TikTok trends and intensified competition among premium brands.

Chantecaille boosts China expansion plans with Tmall deal

09-Aug-2024

By Kirsty Doolan

Can the naturals brand thrive in the market where La Prairie has lost footing? CEO is confident on consumers' “appetite for luxuriously clean beauty”.