Archives for October 16, 2024

← 2024
Riding the 'second wave' of K-Beauty in the US market

Riding the 'second wave' of K-Beauty in the US market

By Cassandra Stern

With K-Beauty's expansion into new categories and a projected market value of $9.9 billion in North America by 2032, US manufacturers and retailers are positioned to benefit by embracing the 'Second Wave of K-Beauty.'