Japanese femcare brand LUMÉRE BEAUTY is seeking to address minor discomforts faced by women in daily life by expanding its line-up with two new products targeting the “delicate zones”.
What we currently know about the vaginal microbiome only highlights that the beauty and personal care industry has barely scratched the surface of what women really need from feminine care products.
Carole Gherardi, Market Segment Lead for Personal Care at IFF, and Maider Gutierrez, Global Health Category Leader at IFF, reveal more about the evolution of this market and new opportunities for brands.
French firm Laboratoires Expanscience is targeting Japan, South Korea and China with its latest microbiome active that claims to solve intimate, often undisclosed, issues like vaginal itching and pain from sexual intercourse.
Indian feminine hygiene brand Sirona Hygiene says its recent funding boost from Good Glamm Group will help drive conversations and break taboos surrounding the category.