Luxury beauty brand By Terry and distributing partner Luxasia are counting on a digitally-led approach to weather the novel coronavirus (COVID-19) crisis and achieve their ambitions for the brand in Asia.
Indie brand La Fervance has developed its first clean skin care product – a gold dust-infused facial mask targeting the luxury beauty market that it wants to take global.
The global luxury goods market will shrink dramatically in the face of the ongoing coronavirus (COVID-19) crisis, with significant downgrades expected in Switzerland, Germany, Italy and France, says Euromonitor International.
K-beauty firm Amorepacific has added a new luxury label, Sienu, to its portfolio, with the firm saying there was a noticeable demand for high-end anti-ageing products from younger consumers.
Luxury cosmetic brands need to stay fluid in the face the novel coronavirus (COVID-19) pandemic to make up for the lack of advantages in today’s market.
More luxury brands are striving to walk the thin line between exclusivity and inclusivity in a segment that has historically been synonymous with being exclusionary.
Global beauty major L'Oréal has signed a long-term license agreement with high-end Italian fashion house Prada to develop a luxury beauty line it says will be an ‘ideal complement’ to its Luxe brands.
Ultra-natural has taken hold across several beauty and personal care categories and fine fragrance will eventually make its mark with the right innovation and transparency focus, says a Firmenich executive.