LG H&H zeroes in on North American expansion with The Face Shop, Belif, CNP
LG Household & Health Care is prioritising The Face Shop, Belif, and CNP in a bid to expand its influence in the North American beauty sector.
The South Korean consumer goods company selected The Face Shop, Belif, and CNP as its three key brands for the North American market.
Its strategy was to lead and grow with key hero products from each brand while developing new products to meet local needs.
“In order to respond to the North American market, the beauty business focused on fostering strategic brands and launched new products exclusively for North America one after another.”
Suu Balm makers aim to broaden consumer base with new menthol-less brand
Good Pharma Dermatology is seeking to attract a broader consumer base seeking effective, dermatologist-backed skin care with a new launch called Vytle.
The Singaporean company is behind the award-winning sensitive skin care brand Suu Balm, developed by dermatologist Dr Tey Hong Liang of Singapore’s National Skin Centre (NSC).
Vytle launched at the tail end of September with two products – a lotion and a cleanser.
The brand is built on the same robust scientific foundation.
Facetheory targets APAC’s eco-conscious consumers with accessibility, sustainability
Facetheory is aiming to capture Asia Pacific consumers with effective products, accessible price points, and strong focus on sustainability to appeal to the growing segment of eco-conscious consumers in the region.
The firm recently unveiled a new look and feel for the brand, almost a decade after its first launch.
“There is an overwhelming amount of choice on the market, and I think brands will need to uplevel their stance on ethics, formulation practices, and value for money. Our customers expect that we overdeliver on value for money,” said Marc Gallagher chief marketing officer, Facetheory.
Gpower partners with Amorepacific to accelerate development of dual-function beauty tech devices
Gpower has signed a memorandum of understanding with Amorepacific-owned Pacific Tech to facilitate the development of beauty tech devices boasting both diagnosis and personalised skin care functions.
This collaboration, which would combine Gpower’s technologies with Amorepacific’s brand prominence, is touted as a crucial step towards providing “more differentiated beauty solutions and new value” to consumers.
The main aim is to develop beauty devices that can simultaneously perform skin diagnosis and customised skin care. The two companies will be discussing specific product development schedules and supply terms.
Origins’s Youthtopia highlights powerful potential of upcycled beauty ingredients
Origins’ new Youthtopia series highlights the transformative potential of upcycled beauty ingredients and is spurring the brand to brand to explore future opportunities in upcycling.
Youthtopia is a new collection from natural beauty pioneer Origins that harnesses the preventative ageing potential of the apple – nature’s most iconic symbol of health.
The line launched with two products – the Peptide Plumping Apple Cream and the Refining Apple Peel.
The majority of the components are created from upcycled apples sourced from a 100-year-old family-run farm in Canada that makes products like applesauce.
