Brand updates: SK-II, Kosé, Estée Lauder and more in our big brand update

SK-II’s new retail concept marks ‘beginning of a new era’ in elevating consumer experience​​

Prestige skin care brand SK-II has highlighted the importance of 'unique consumer experiences' with the launch of a new concept store in Malaysia.

In June, SK-II celebrated the launch of a first-of-its-kind concept store, which presented a reimagined retail experience for shoppers, emphasising the brand’s storied heritage.

“With the new retail concept, we wanted to bring to our consumer a unique experience to immerse in our brand’s rich heritage like they’ve never experienced before– from our origin story to our decades of science, craftsmanship and innovations,” said Sue Kyung Lee, president, Procter & Gamble Global Skin and Personal Care.

Visée Singapore debut: Kosé aims to enhance brand visibility in SEA with new launch​​

Japanese beauty major Kosé Corporation has launched makeup brand Visée in Singapore as part of its plans to reinforce its position in South East Asia.

The firm’s decision to launch Visée in Singapore was driven by several reasons, including the need to enhance Kosé’s overall brand awareness in the region.

“Singapore is a significant hub in SEA with a vibrant and diverse consumer market. Launching in Singapore allows Kosé to tap into this market, reaching a broader audience. Establishing a presence in Singapore enhances Kosé's brand visibility in the region, helping to strengthen its brand equity and recognition,” Joyce Lim, marketing executive, Kosé.

Estée Lauder will launch Japan-produced quasi-drug skin range in September​​

American luxury brand Estée Lauder is set to launch a quasi-drug skin care line, Aqua Charge, in September that was researched, developed, and produced in Japan.

The Aqua Charge range was developed in collaboration with Yushin Shuzo, a sake brewery based in the Kagawa Prefecture.

According to the company, the range “from development to manufacturing, was 100% produced in Japan and tested on Japanese women.”​

Additionally, its safety has been confirmed on tests on sensitive skin, said the firm.

Shiseido’s Maquillage set to expand on successful serum foundation with cushion format​​

Shiseido-owned Maquillage will launch a cushion version of the Dramatic Essence Liquid in August to meet the demand for serum foundations.

The Maquillage Dramatic Essence Cushion Glow will launch on August 21.

It will contain the same ingredients as the original Dramatic Essence Liquid, including water lily extract, hyaluronic acid, collagen, glycylglycine and glycerin.

The brand claims that the serum is able to improve skin texture while the foundation minimises the appearance of pores.

Neutrogena aims to capture ‘substantial opportunities’ in Thailand’s anti-ageing market​​

Skin care major Neutrogena believes it can lead the anti-ageing skin care segment in Thailand on the back of its latest retinol-based launch.

Thailand's facial skin care market is rapidly growing, driven by the global demand for anti-ageing products.

"The facial skin care market in Thailand alone is valued at over 10 billion baht, growing by 13% in the past year, with continuous expansion anticipated in 2024. The global trend towards youthful skin has made skin care addressing ageing concerns increasingly popular among consumers worldwide,” said Ravi Bordia, general manager of Neutrogena Thailand, Cambodia, Laos, and Myanmar.