Answering the call: Kao launches new brand to strengthen position in premium hair care market By Amanda Lim 05-Nov-2024 - Last updated on 05-Nov-2024 at 01:01 GMT Facebook Twitter Linkedin Email to a friend Kao has launched The Answer, a premium hair care brand positioned to appeal to discerning consumers who are seeking both luxury and efficacy. Top stories of October 2024 Answering the call: Kao launches new brand to strengthen position in premium hair care market Different strokes: Olive Young sales data reveals UK, US, Japan consumer K-beauty preferences Anti-scar RNA patch maker says it can expand technology to tackle eczema, hyperpigmentation, wrinkles Korea agency calls out Aliexpress, Temu, Shein for safety concerns over essential oils, pet care Go for gold: Ya-Man launches new skin care series with 24K gold-coated microneedles ‘Right market, right moment’: Helena Rubinstein debuts in Singapore with plans for further regional growth Perfect Diary improves bionic film tech and expands to skin care, new lipstick Covering all bases: L’Oréal R&I Japan develops new way to evaluate foundation coverage Kao sets $1.38bn sales target for hair care by 2027 on the back of hair colour, premium offerings Drop Zone: Kanebo, Laneige, Decorté redefine lip care with new innovative launches Prev 1 2 3 4 5 … 11 Next
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