East Asia

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Johnson & Johnson to buy Japanese skin care holding company

Johnson & Johnson to buy Japanese skin care holding company

By Deanna Utroske

In a forward-looking statement issued late last month, the consumer packaged goods and pharmaceutical company announced an offer to acquire Ci:z Holdings Co., Ltd., which owns the Dr.Ci:Labo, Labo Labo, and Genomer skin care brands as well as some salon...

Coty wants to lead the beauty industry into a cruelty-free future

Coty wants to lead the beauty industry into a cruelty-free future

By Deanna Utroske

This week the multinational personal care, cosmetics, and fragrance maker announced a new partnership with the advocacy group behind the Leaping Bunny logo. Along with the announcement came news that the Cover Girl makeup brand has been certified by Cruelty...

Coming soon on Tmall: Boots makes first move into China

Coming soon on Tmall: Boots makes first move into China

By Amanda Lim

No.7, Soap & Glory and more will soon be available to Chinese consumers as Walgreens Boots Alliance (WBA) and the Alibaba Group unveiled the official flagship of Boots on cross-border e-commerce platform Tmall Global.

Smaller Korean cosmetic firms receive local support in US endeavours

Smaller Korean cosmetic firms receive local support in US endeavours

By Amanda Lim

The Ministry of Commerce, Industry and Energy (KCNA) and Korea Trade-Investment Promotion Agency (KOTRA) will sponsor K-beauty fairs in New York and Florida in order to help smaller South Korean cosmetic companies to penetrate the lucrative US beauty...