South Korea focus as in-cosmetics Asia gears up for biggest show yet

10-Jun-2013 - Last updated on 10-Jun-2013 at 15:18 GMT

As the cosmetics market in Asia continues to grow and offer great potential to ingredient suppliers and manufacturers, the organisers of this year’s in-cosmetics Asia event have honed in on the key trends for the next edition.

According to Euromonitor, Asia’s cosmetics and toiletries market is thriving and the market researcher predicts Asia Pacific will account for 28 per cent of the global cosmetics and toiletries market by 2014 – equivalent in size to Western Europe.

“Asia is a rapidly growing hothouse of innovation, attracting attention from around the world,” comments Sarah Gibson, Event Director, in-cosmetics Asia, on the back of this.

“Reflecting this dynamism, in-cosmetics Asia 2013 is set to boast an impressive offering catering for an ever increasing sophisticated Asian market and in particular for visitors from Japan, China, South Korea and India.”

South Korea

The ingredients event returns to Bangkok’s BITEC on 29 – 31 October, with a new focus and an educational programme aiming to deliver insights into trends, formulation techniques and regulatory challenges.

Exhibitor numbers are already up 35 per cent compared to last year with suppliers from South Korea up as much as 77 per cent and those from China 43 per cent.

South Korea is also one of the new focal markets at the show, as it is arguably the one of the most innovative personal care markets in the region with sales of cosmetics and toiletries growing by 9.1 per cent in 2012.

The focus will see a new South Korea Country Pavilion and Feature, Marketing Trends Presentations delving into the country’s innovations and a South Korean Product Trail showcasing selected ingredients.

Education and innovation

The 2013 Educational Programme returns to address the industry’s most talked about trends and topics ensuring attendees keep pace with the latest advances from across the region.

The Marketing Trends Presentations offer insights into new topics such as ethnic cosmetics, cosmeceuticals and male grooming, while the Innovation Zone and Innovation Seminars will look at the latest raw materials, ingredients and technologies to help drive new product development.

Product Trails have been introduced to help visitors pinpoint exhibitors across key product categories. Trails dedicated to topics such as anti-acne, anti-ageing and skin whitening highlight some of the latest innovations to look out for on the show floor.

Following visitor feedback from previous shows, the organisers have also set up a new Packaging Zone this year.