Made in Asia: Amorepacific, Kao, Inoherb and more news from Asian beauty brands

Kao launches new brand to strengthen position in premium hair care market​

Kao has launched The Answer, a premium hair care brand positioned to appeal to discerning consumers who are seeking both luxury and efficacy.

With this market segment experiencing an upward trend, Kao has introduced The Answer, a high-quality, results-driven brand.

According to the press statement, the brand targets women who are interested in high-quality ingredients, advanced hair care technology, and proven repair capabilities.

Amorepacific launches Mamonde's Daiso-exclusive skin care brand targeting Gen Zalpha​

Amorepacific has launched Mimo by Mamonde, a Daiso-exclusive clean beauty brand that caters to Generation Zalpha consumers.

Mimo by Mamonde, a sub-brand under Mamonde, is a minimalist clean beauty line that offers essential skin care solutions specifically for younger consumers in the Generation Z and Alpha demographics, collectively known in Korea as Gen Zalpha.

The brand launched in Daiso on September 5 with two main lines – Rosy Hyalon Line and Peony Tinol Line – with four products each.

C-beauty brand Inoherb eyes overseas growth potential in SEA​

Chinese herbal skin care brand Inoherb is exploring expansion into South East Asia as it anticipates a C-beauty skin care boom.

Inoherb is a Shanghai-based skin care brand that integrated Traditional Chinese Medicine (TCM) principles into its product formulations.

It is known for combining ancient herbal remedies with modern cosmetic technology and is one of China’s most well-known domestic beauty brands.

In April, the brand officially debuted in Singapore with health and beauty retailer Guardian, making it one of the first C-beauty brands to be available with the chain.

Drop Zone: Kanebo, Laneige, Decorté redefine lip care with new innovative launches​

CosmeticsDesign-Asia rounds up the latest product launches in the region from Kanebo, Laneige, and Decorté that are redefining the lip care category.

Lip balms are becoming increasingly sophisticated through the incorporation of advanced formulations and innovative ingredients that go beyond protection and hydration.

This new generation of lip balms are mega multitaskers, offering protection and nourishment while also giving added benefits such as high colour payoff.

K-beauty brand behind viral multi balm to introduce new sun stick​

K-beauty brand Kahi will launch a new sun care stick which it anticipates will become its next blockbuster product.

Kahi is the brand behind Kahi Wrinkle Bounce Multi Balm, the product that gained popularity with multiple celebrity endorsements and K-drama appearances.

Since then, the brand has release multiple versions that target specific concerns such as pigmentation, dry skin, and dark circles.

The company recently launched the Airy Fit Sun Stick SPF50+ PA++++, a broad-spectrum sun protector.