‘Beauty and wellbeing are tied together’: Florasis to launch skin care line in 2025 as interest in TCM, well-being surges

13-Nov-2024 - Last updated on 13-Nov-2024 at 01:21 GMT

Florasis (花西子) will launch a skin care line next year, tapping into the resurgence of interest in TCM beauty ©Florasis

C-beauty major Florasis (花西子) will launch a skin care line next year, tapping into the resurgence of interest in traditional Chinese medicine (TCM) in beauty as consumers prioritise health and wellbeing.

The skin care line will build on the brand’s use of natural TCM ingredients in its formulations.

“Since day one at Florasis we have focused on the formulation and ingredients with key ingredients in the formulations that are from traditional Chinese medicine. We also want to enhance skin and health because wellness is very important in the Chinese culture,” said Gabby Chen, global expansion president, Florasis.

Speaking to CosmeticsDesign-Asia, Chen highlighted the many traditional ingredients the brand uses in its colour cosmetic products, including lotus seed oil, peony seed oil, pearl powder, and jade powder.

“Our Flawless Jade Breathable Setting Powder uses real jade powder along with powerful botanical ingredients to support skin health. We believe in going back to nature and connect with it in the best way possible. This is really what the brand stands for. We are innovating to tell the world about TCM and how it can improve your beauty and wellbeing.”

Chen told CosmeticsDesign-Asia that move towards health and wellbeing was driving a renewed interest in traditional medicinal systems like TCM and Ayurveda.

She noted that consumers were increasingly mindful of what they consume or apply and traditional ingredients offer time-tested solutions.

“Everything is about balance, including whatever you put on your skin. We are drawing from a 5,000-year-old culture and infusing it into our formulations. This is why we say beauty and wellbeing are tied together and it is rooted in our brand DNA.”

In May, CosmeticsDesign-Asia spoke to Chen about the brand’s rising popularity beyond Asia, in markets such as the US.

Florasis was founded in 2017 and is one of the most well-known Chinese beauty brands today.
The brand is owned by Yige Group, which also owns the skin care brand, OGP, a skin care brand established in 2016 that specialised in anti-ageing topical skin care and devices.

According to the brand, it has over 130 patents and works with leading institutions, including the University of Shanghai for Science and Technology, Beijing Technology and Business University’s Dermatology department, and Zhejiang University.

Florasis has challenged international brands on a global stage with its unique identity, which leverages China’s rich cultural heritage.

Florasis gained a cult following online, grabbing attention with its visually stunning packaging and products adorned with delicate engravings of oriental motifs, florals, and mythical beasts.

While beauty consumers may be drawn to the brand’s striking aesthetics, the brand has built a band of loyal followers with its high-quality products and use of skin-enhancing natural ingredients.

“We want to bring China’s historical wisdom into the beauty. We need to shout about it more because we use really special ingredients. We want our consumers to know how we use TCM wisdom to improve not just their beauty but health and well-being,” said Chen.