Brand innovation

5th annual IBE NY event attracts indie beauty brands from around the world

Editor's Spotlight

5th annual IBE NY event attracts indie beauty brands from around the world

By Deanna Utroske

This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...

Why is Algenist going vegan?

Why is Algenist going vegan?

By Deanna Utroske

This week the algae beauty brand announced its new product formulation and marketing strategy, adding the on-trend ‘vegan’ qualifier to its already of very contemporary list of designations: marine, biotech, naturally derived, etc.

L’Oréal develops acne-fighting tech for problematic skin

L’Oréal develops acne-fighting tech for problematic skin

By Lucy Whitehouse

In what the companies are calling the first mobile acne analysis app powered by AI (artificial intelligence) on the market, global beauty giant L’Oréal has teamed up with Alibaba Group, a major international e-retailer, to launch Effaclar Spotscan on...

4 indie beauty brands standout at The Makeup Show NYC

Editor's Spotlight

4 indie beauty brands standout at The Makeup Show NYC

By Deanna Utroske

This year’s New York City edition of The Makeup Show includes numerous indie exhibitors across categories, from skin care to color cosmetics, from lash makers to nail brands, and from accessories to brushes. Following this weekend’s press preview of the...

The multiuse trend spells opportunity and headaches

From The Editor's Desk

The multiuse trend spells opportunity and headaches

By Simon Pitman

The in-cosmetics Global event is always a major platform for new and emerging trends. And plenty of new trends were in evidence at the Paris event, but one in particular caught my eye – the move towards multiuse or multipurpose products.

Beauty Industry Awards 2019 winners revealed!

Beauty Industry Awards 2019 winners revealed!

By Lucy Whitehouse

We reveal the winners of this year’s Beauty Industry Awards, honouring some of the best innovations in the formulation and ingredients arena, and the leading independent beauty brands.

in-cosmetics Global 2019 welcomes indie beauty brands

in-cosmetics Global 2019 welcomes indie beauty brands

By Deanna Utroske

At next month’s in-cosmetics global tradeshow in Paris, beauty startups and independent personal care brands will have a clear path to follow and an easier time connecting with ingredient suppliers that are offering low order volumes and other services...

LATAM Beauty Brands Profile: Maria Natureza

LATAM Beauty Brands Profile: Maria Natureza

By Simon Pitman

As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.

Ron Robinson's BeautyStat social content agency launches own brand of skin care products with patented vitamin C encapsulation technology

BeautyStat launches own brand of skin care products

By Deanna Utroske

Late last week, the blog and social content agency led by Ron Robinson announced that it has gotten in to the personal care products business, formulating and retailing 2 facial skin care products and leaving the door open for a fuller line of beauty...

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