Brand innovation

Indie Beauty Profile Melanie Gleeson, endota

Indie Beauty Profile

Melanie Gleeson, endota

By Deanna Utroske

In her Indie Beauty Profile, Melanie Gleeson, founder of endota, tells how a first job in beauty grew into a spa services business and eventually a brand with 3 distinct product lines. And, she passes along the advice of a friend that changed her into...

Asian expansion eyed by US maker of reusable gel masks

PCHI 2019

Asian expansion eyed by US maker of reusable gel masks

By Amanda Lim

US-based cosmetics firm Alps Beauty is searching for partners to bring a reusable and customisable gel mask to Asia, and reported a high level of interest at last week’s PCHi show in Guangzhou

Mintel highlights the hottest LATAM natural hair care launches

LATAM Special Edition: Natural Hair Care

Mintel highlights the hottest natural hair care launches

By Simon Pitman

The Latin American region has always been about hair care, so combine that with the naturals trends and you have a segment of the market that is alive with new product launches and innovation.

Indie beauty brands are fine-tuning the ingestibles market

Editor’s Spotlight

Indie beauty brands are fine-tuning the ingestibles market

By Deanna Utroske

2018 saw a boom of beauty supplements from skin care brands and vitamin makers alike. Now, innovative startups are refining the options—formulating and marketing teas, tinctures, mix-in powders, and pills to ensure beauty-from-within outlives the trend...

Is indie beauty a thing in Asia?

From The Editor's Desk

Is indie beauty a thing in Asia?

By Simon Pitman

The indie beauty trend is taking North America and, increasingly, Europe, by storm. But is it gaining the same sort of popularity in Asia? If so, where are the hot spots for indie beauty?

3 out-of-the-box beauty tools from indie brands Black Chicken Remedies, SelfKaire, and Sound Self Care

3 out-of-the-box beauty tools from indie brands

By Deanna Utroske

Most skin care tools coming to market now are high-tech electronics or digital devices. However at this month’s BeautyX Summit and Indie Beauty Expo events in Los Angeles, California, Cosmetics Design learned about 3 beauty tools made of simple metals...

Beauty and transparency: why is honesty now so essential for brands?

Beauty and transparency: why is honesty now so essential for brands?

By Lucy Whitehouse

We caught up with Kezzler, a company that offers technology to digitize individual products in the supply chain to give them a unique, secure and traceable identity, on the rising demand for transparency in the beauty industry. This Editor’s Spotlight...

Marine Bio prepares to launch astaxanthin-rich sea grass mask

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

What is indie beauty anyway? Indie Beauty Profile brand leaders define independent business

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Water reduction in beauty: a major future craze?

Water reduction in beauty: a major future craze?

By Lucy Whitehouse

From a German personal care brand explicitly called Stop The Water While Using Me! to L’Oréal’s recent partnership to rinse out shampoo with five times less water, water reduction in beauty is a trend causing a serious splash. We explore its potential...

Essential brand innovation update: November

Essential brand innovation update: November

By Lucy Whitehouse

From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Henkel launches app for point of sale: Choicify

Henkel launches app for point of sale: Choicify

By Lucy Whitehouse

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

H La Cosedora Nail Art co-founder talks about reinventing stamping

Belleza Y Salud 2018

H La Cosedora Nail Art co-founder talks about reinventing stamping

By Simon Pitman

At the recent Belleza Y Salud event in Bogota, Colombia, Cosmetics Design was lucky enough to catch up with Juan Diaz, co-founder of H La Cosedora Nail Art, a company that is striving to reinvent the increasingly popular trend for nail stamping.

in-cosmetics Latin America 2018, in photos

in-cosmetics Latin America 2018, in photos

By Simon Pitman

The Cosmetics Design team was at the in-cosmetics Latin America 2018 event in Sao Paulo, Brazil this week, and in this photo gallery we bring you some of the highlights, including the most important and interesting ingredients and new technology to be...

Formulation innovations from around the globe

Formulation innovations from around the globe

By Lucy Whitehouse

In this first edition of our new Editor's Spotlight specials, we cast our eye to the hottest new launches and innovations in beauty and personal care formulation across the globe.

Kimex on how to harness bespoke fragrances

Exclusive interview

Kimex on how to harness bespoke fragrances

By Natasha Spencer

Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.

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