Market Trends

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Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

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Majority of TikTok Shop sales are beauty and personal care

By Olivia DeSmit

According to Nielsen IQ, 85% of TikTok Shop sales in September were from the health and beauty category. Within that category, the top selling products were facial skin care, vitamins and supplements, fragrance, whitening kits and lip cosmetics.