Skin care

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Majority of TikTok Shop sales are beauty and personal care

By Olivia DeSmit

According to Nielsen IQ, 85% of TikTok Shop sales in September were from the health and beauty category. Within that category, the top selling products were facial skin care, vitamins and supplements, fragrance, whitening kits and lip cosmetics.

As more consumers continue to seek out derma-based beauty products, brands like CeraVe saw success

Derma beauty sales fuel growth for L'Oréal

By Kirsty Doolan

The French multinational recorded notably strong growth for its derma beauty portfolio, but results in mainland China were disappointing for Q3 2023.

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