Building resilience: Kao reinforces men’s hair care with new launches inspired by skinification trend By Amanda Lim 03-Jul-2024 - Last updated on 03-Jul-2024 at 02:25 GMT Facebook Twitter Linkedin Email to a friend Kao Corporation is seeking to strengthen its hold on the men’s hair care segment with more premium products inspired by the hair and scalp skinification trend. A recap of June's top stories Updated AU/NZ sunscreen standards will bring more consistency to industry New codes of beauty: L’Oréal steering tech innovations for elevated personalisation, inclusivity and consumer experience How to win over… evolving post-pandemic travel retail shoppers Building resilience: Kao reinforces men’s hair care with new launches inspired by skinification trend Drop Zone: Amorepacific, Caudalie, Glow Recipe launches help ease complex beauty routines ‘Accessible for everyone’: L'Oréal HK champions social responsibility to engage value-driven Gen Z consumers ‘I stuck to my intuition’: Why the founder of a Gen Alpha-centric deo brand avoids genderless positioning All that glitters: Clio more than doubles Japan offline footprint with 7-Eleven expansion Japan consumers seek ‘mid-priced cosmetics’ amid price hikes, weakened yen – new data Poor public perception remains biggest hurdle for CBD cosmetics in South Korea – expert Prev 1 … 3 4 5 6 7 … 11 Next
![Coty has pushed its marketing efforts for brands as it nurtures its prestige beauty business in India. [Kylie Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/flexibility-and-creativity-behind-coty-s-efforts-to-bolster-its-prestige-beauty-portfolio-in-india/17553139-1-eng-GB/Flexibility-and-creativity-Behind-Coty-s-efforts-to-bolster-its-prestige-beauty-portfolio-in-India.jpg)
![Sa Sa says spending in Hong Kong is being impacted as locals flock to Shenzhen in search of bulk deals. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/hong-kong-beauty-sales-at-risk-as-shoppers-flock-to-shenzhen-warehouse-stores/17533117-1-eng-GB/Hong-Kong-beauty-sales-at-risk-as-shoppers-flock-to-Shenzhen-warehouse-stores.jpg)
![Our round-up of the biggest brands in Asia Pacific. [Melvita]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/melvita-paula-s-choice-kao-and-more-in-our-brand-update/17535316-1-eng-GB/Melvita-Paula-s-Choice-Kao-and-more-in-our-brand-update.jpg)
![Totem Eco aims to tap into the growing trend of conscious consumerism as it embarks on its international expansion. [Totem Eco]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/totem-eco-eyes-opportunity-in-conscious-consumerism-targets-sea-in-expansion-plans/17515861-1-eng-GB/Totem-Eco-eyes-opportunity-in-conscious-consumerism-targets-SEA-in-expansion-plans.jpg)
![LUXASIA opens new opportunities for luxury niche beauty brands in Vietnam with the launch of escentials. [LUXASIA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/03/can-luxury-niche-beauty-brands-crack-brick-and-mortar-retail-vietnam/17531983-1-eng-GB/Can-luxury-niche-beauty-brands-crack-brick-and-mortar-retail-Vietnam.jpg)
