‘I stuck to my intuition’: Why the founder of a Gen Alpha-centric deo brand avoids genderless positioning By Amanda Lim 03-Jul-2024 - Last updated on 03-Jul-2024 at 02:25 GMT Facebook Twitter Linkedin Email to a friend The founder of a Gen Alpha-centric deodorant brand has her sights set on dominating the market for tween and teen boys, which she believes has been sorely overlooked. A recap of June's top stories Updated AU/NZ sunscreen standards will bring more consistency to industry New codes of beauty: L’Oréal steering tech innovations for elevated personalisation, inclusivity and consumer experience How to win over… evolving post-pandemic travel retail shoppers Building resilience: Kao reinforces men’s hair care with new launches inspired by skinification trend Drop Zone: Amorepacific, Caudalie, Glow Recipe launches help ease complex beauty routines ‘Accessible for everyone’: L'Oréal HK champions social responsibility to engage value-driven Gen Z consumers ‘I stuck to my intuition’: Why the founder of a Gen Alpha-centric deo brand avoids genderless positioning All that glitters: Clio more than doubles Japan offline footprint with 7-Eleven expansion Japan consumers seek ‘mid-priced cosmetics’ amid price hikes, weakened yen – new data Poor public perception remains biggest hurdle for CBD cosmetics in South Korea – expert Prev 1 … 6 7 8 9 10 11 Next
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